Money Management

Birinyi Associates is a stock market research and money management firm. Our analysis and research of the markets complement our portfolio management efforts.  We are unique:  we do not analyze the economy, have little interest in corporate developments and fundamentals, and have little use for traditional, technical, quantitative, or other market indicators.

Our approach is to understand the psychology and history of the market, and most importantly the actions of investors. Much of our effort involves money flows, or what has traditionally been called ticker tape analysis.

We began offering our money management service in 1993 to provide discretionary investment services to high-net-worth individuals and institutional clients.  We view money management as a profession.  The entry cost to this profession may be much lower compared to other professions such as law and medicine.  However, it takes no less effort and expertise to achieve excellence. 


Investment Orientation

·      In general, we limit our investments to common stocks and generally eschew derivatives, exotic instruments, and overly complex strategies.

·         The focal point of the money management process is the integration of our research team, portfolio managers, and relationship management staff.  We rely on our internal research and avoid Wall Street research.

·         Rather than being managed as a fund, our portfolios are managed individually, offering a more direct and personal approach to money management.  We do not employ a model portfolio, where one size fits all.  We believe that you are unique with differing goals and risk tolerances and what might be appropriate for one client may not be appropriate for you.

·         Our clients are not an account number.  We have purposefully kept the number of clients small to be able to develop personal portfolios that are unique to you. 

·         In today’s ever-changing investment landscape, we do not review client accounts just quarterly or monthly, instead, they are monitored much more frequently for opportunities.  Oversight of this process is conducted by our portfolio management team each of whom has more than 30 years of experience.

·         We are committed to providing our clients with the highest level of service in administration and reporting.  With the use of the best technology available, our reporting systems ensure accurate quarterly dissemination of information including market commentary and performance summary.

·         As the saying goes past performance is no guarantee of future performance but we hope that after thirty-plus years of investing experience we have learned a thing or two. 

If you would like additional information on our approach, please contact us.


All investments carry some degree of risk.  Stocks, bonds, mutual funds, and exchange-traded funds can lose value - even their entire value.

Our CRS form can be viewed here.